Search Engine Marketing is the process of obtaining the largest amount of traffic and visibility possible for your business from search engines. This covers the methods and metrics that are used during Search Engine Optimisation and can also involve the paid inclusion and sponsored listings services of individual search engines. SEM needs to be monitored frequently and updated as needed to ensure that your business is up to date with the latest practices, remaining as present and relevant as possible. SEM ensures that customers who are searching for your services are connected with your business at the earliest possible stage, creating more potential leads and revenue.